Experienced Multimedia Designer & Marketing Artist with expertise in Photoshop, After Effects, and Maya, I have a proven track record of delivering impactful video advertisements and enhancing game apps with 3D perspectives. I increased Preview Images CTR from 7.9% to 19.07% and IPM from 37.3 to 93.13% by optimizing ad creative strategies at Adjoe Network. At GSN Games, I produced high-quality 2D animated ads for Tiki Solitaire TriPeaks, contributing to top-performing ads that garnered up to 3,500 new registrations. At Scopely, I enhanced in-game assets by rigging animals in Maya, improving user experience.

I also use Adobe Firefly to generate AI illustrations, applied AI generative fill in Photoshop, and am familiar with MidJourney, NightCafe, and ChatGPT, ensuring I stay progressive as AI continues to play an increasing role in everyday work life.

Programs

  • Photoshop: Photo Touch-Ups, Graphic Design

  • After Effects: Video Editing, Motion Graphics, Duik 2D Rigging, Element 3D

  • Autodesk Maya: Rigging, Animation, Basic Scripting, Cloth Simulation

  • Unity: Screen Capture, Prefabs

  • Illustrator: Graphic Design

  • Lightroom: Photography Editing

  • InDesign: Layout Design

  • ZBrush: Digital Sculpting

  • Final Cut Pro: Video Editing

  • VN: Video Editing

  • Project Management and Collaboration Tools: Jira, Trello, Notion

EXPERIENCE

Marketing and Art Lead

Chmr Ink Studio - Remote | September 2022 - June 2024

I crafted and executed digital marketing strategies to enhance brand awareness and online sales while maintaining visual consistency across platforms and optimizing audience engagement.

  • Developed and executed digital marketing strategies to increase brand awareness and boost online sales.

  • Designed cohesive visual content for social media, product listings, and advertisements, ensuring brand consistency.

  • Managed multi-channel content creation and social media engagement to grow audience interaction.

  • Analyzed campaign performance metrics to refine strategies and improve conversion rates.

  • Created video content, including motion graphics, for advertising campaigns.

  • Led email marketing efforts to drive customer engagement and retention.

  • Collaborated with product design to align creative assets with the brand’s vision and aesthetic.

Technical Artist, Product Team

Scopely - San Francisco, CA September 2022 - June 2024

As part of Scopely's Product Team, I played an important role in our game development efforts, focusing on Maya character rigging and related tasks.

  • Improved the realism and immersion of in-game assets by rigging animals in Maya, contributing to the overall player experience.

  • Enhanced the efficiency and quality of asset delivery by collaborating with animators and modelers, ensuring a smooth workflow.

  • Facilitated seamless localization of in-game text across various languages and regions by assisting the Design Team using Unity.

  • Gained an understanding of basic tools in Unity, including prefab design and iCloud implementation, by serving as a Teaching Assistant under the guidance of our manager.

Marketing Artist, User Acquisition

GSN Games - San Francisco, CA June 2019 - September 2022

In my role on the Creative Team at GSN Games, I undertook diverse responsibilities to optimize ad performance and drive results for Tiki Solitaire TriPeaks.

  • Achieved 30,000 impressions, 7.8 IPM, and 227 installs within a year by conceptualizing and creating a top-performing 30-second video ad at Adjoe Network.

  • Increased Preview Images CTR from 7.9% to 19.07% and IPM from 37.3 to 93.13% by optimizing ad creative strategies at Adjoe Network.

  • Enhanced ad effectiveness for the Creative Team by designing video, static, and playable ads for Tiki Solitaire TriPeaks, ensuring optimal asset organization and performance.

  • Maintained ad engagement and effectiveness through close collaboration with the Marketing Team, staying informed about current best practices, and implementing them into our ad strategies.

  • Improved ad content aesthetics by exploring Unity to acquire high-quality video game recordings, expanding my skill set, and enhancing ad quality.

Junior Graphic Designer

Product Madness (Contract Employee) - San Francisco, CA March 2019 - June 2019

As a Junior Graphic Designer at Product Madness, I played a pivotal role in designing compelling video advertisements for the latest game app, Lightning Link Casino.

  • Achieved significant user engagement and increased app downloads through designing engaging video advertisements for Lightning Link Casino, effectively showcasing its features and excitement.

  • Drove substantial user acquisition with high-performing videos that consistently ranked in the top 3 on Facebook, each contributing up to 3,500 new registrations per video.

  • Demonstrated advanced proficiency in Photoshop, Illustrator, and After Effects to create dynamic motion graphic videos that successfully communicated key messaging and enhanced brand visibility.

  • Ensured consistent and impactful branding across all marketing materials by managing an off-site graphic designer, compiling LLC sources, and producing weekly design briefs.

  • Enhanced workflow efficiency by organizing and expanding the in-house library of artwork and resources, facilitating easy access for the creative team and supporting continuous improvement in creative output.

Graphic Designer

Moomin Shop Hawaii (Remote Work) - Hayward, CA August 2018 - March 2020

As a Graphic Designer for Moomin Shop Hawaii, I utilized an online library of assets to create captivating Hawaii-themed character designs, contributing to the brand's unique aesthetic.

  • Created Hawaii-themed character designs by skillfully adapting existing assets, integrating tropical concepts to resonate effectively with the local audience.

  • Utilized Photoshop and Illustrator extensively to craft visually compelling Hawaii-themed graphics, ensuring uniformity and high quality across all designs.

  • Redesigned Moomin characters with Hawaii-themed graphics and patterns, enriching the brand's identity and aligning it more closely with the target market's preferences.

  • Finalized previously created artwork for printing production, meticulously ensuring designs met all printing requirements and maintained their integrity throughout the production process.

Graphic Designer

Skin Solution - Menlo Park, CA July 2017 - June 2018

As a Graphic Designer and Social Media Manager for Skin Solution, I played a pivotal role in enhancing the salon's online presence and driving foot traffic through strategic design and digital marketing initiatives.

  • Designed captivating digital flyers to promote salon services and special offers, effectively boosting foot traffic and enhancing client engagement.

  • Built and maintained the company website to offer customers convenient online shopping options, enhancing accessibility and driving sales.

  • Managed social media platforms (Facebook and Instagram) to grow followers and engagement, implementing targeted strategies to amplify brand visibility and foster customer interaction.

  • Produced compelling digital advertisements highlighting upcoming products and popular brands, successfully promoting new arrivals and driving sales.

  • Rebuilt and redesigned the company website using Wix.com, integrating e-commerce functionality to facilitate online sales of skincare products, expanding revenue streams and extending customer reach.

Administrative Assistant & Artist's Assistant

IIC ART Inc. (Art Distribution Company)- Fremont, CA April 2017 - June 2017

As an Artwork Inventory Manager and Website Developer for a dynamic startup, I played a crucial role in streamlining operations and enhancing the company's online presence.

  • Managed artwork inventory and created client spreadsheets for B2C sales, ensuring streamlined tracking and organization of product information to optimize sales processes.

  • Built and optimized the company website for enhanced selling convenience, implementing user-friendly features to elevate the online shopping experience and stimulate sales.

  • Utilized Photoshop proficiency to seamlessly integrate artwork into pre-designed spaces, elevating visual presentation and effectively promoting products.

  • Assisted the CEO and Art Director with weekly tasks, fostering a more efficient workflow and contributing to increased productivity.

  • Developed databases to organize potential client information, enhancing communication efficiency and improving client relationship management.

Assistant Manager & Graphic Designer

Moni Honolulu, Honolulu HI June 2015 - March 2017

Managed coworkers, organized deliveries, cleaned the shop, and handle sales. Frequently worked independently during the evening rush managing the store. Assisted multiple customers at a time to create a smooth workflow, repeatedly speaking in Japanese to complete positive transactions. 

  • Assisted international (predominately Japanese) customers with Suntan Snoopy products by speaking in Japanese for the customer’s convenience and to increase sales.

  • Used Photoshop to finalize renderings of Suntan Snoopy designs before publishing.

  • Painted Suntan Snoopy on store walls to increase foot traffic for intrigued customers.

  • Provided valuable assistance in creating new artwork for the latest product release during a one-month contract by designing and adjusting Suntan Snoopy products, resulting in visually appealing designs that resonate with target customers and align with the company's new product offerings.

EDUCATION

Bachelors of Fine Arts, 3D Animation

Academy of Art University, San Francisco, CA     

Studio Experience: CG Rigging

  • Managed and executed rigging for 3D characters in two studio production pipelines as part of a collaborative project class involving students from diverse majors.

  • Provided regular updates to the Producer and animators, ensuring smooth workflows by simplifying character controls and resolving rig issues promptly, particularly during critical deadlines.

  • Rigged two distinct characters: one biped and one cartoony biped, demonstrating versatility in character rigging techniques.

  • Implemented advanced rigging techniques directed by the Producer, including squash and stretch, facial rigs, and FK/IK limbs, to enhance character expressiveness and animation flexibility.

  • Enhanced workflow efficiency using the Expression Editor and Python scripts, optimizing rigging processes and contributing to the overall success of the production pipelines.                                              

ADDITIONAL INFORMATION

Vocational Certificate, Graphic Design

Sessions College, Tempe, AZ        

Completed an online vocational certificate program in graphic design, where I acquired a comprehensive skill set in visual communication, typography, and digital design tools. Through rigorous coursework and practical assignments, I mastered Adobe Creative Suite applications such as Photoshop, Illustrator, and InDesign. With a solid foundation in design principles and a passion for creativity, I was prepared to apply my expertise to real-world design projects.