Experienced Multimedia Designer & Marketing Artist with expertise in Photoshop, After Effects, and Maya, I have a proven track record of delivering impactful video advertisements and enhancing game apps with 3D perspectives. I increased Preview Images CTR from 7.9% to 19.07% and IPM from 37.3 to 93.13% by optimizing ad creative strategies at Adjoe Network. At GSN Games, I produced high-quality 2D animated ads for Tiki Solitaire TriPeaks, contributing to top-performing ads that garnered up to 3,500 new registrations. At Scopely, I enhanced in-game assets by rigging animals in Maya, improving user experience.

Programs & Tools

  • Photoshop: Photo Touch-Ups, Graphic Design

  • After Effects: Video Editing, Motion Graphics, Duik 2D Rigging, Element 3D

  • Autodesk Maya: Rigging, Animation, Basic Scripting, Cloth Simulation

  • Video Editing Tools: Premiere, Final Cut Pro, VN

  • Unity: Screen Capture, Prefabs

  • Illustrator: Graphic Design

  • Lightroom: Photography Editing

  • Project Management and Collaboration Tools: Jira, Trello, Notion, Figma

EXPERIENCE

Multimedia Designer, UA Creative Team

Niantic Inc./Scopely - Remote February 2025 - Present

I create marketing assets and interactive playables for Pokémon GO and other projects, designing video ads, static visuals, and GIFs while developing playables through Craftsman+ to support global campaigns.

  • Designed and produced a video ad for Pokémon GO’s Routes feature, highlighting new in-game experiences and player exploration.

  • Resized and localized static banners and GIFs to support global marketing campaigns and social media initiatives.

  • Built interactive playables using Craftsman+, collaborating closely with their team to learn the platform and establish best practices for creative production.

  • Provided detailed feedback to the Craftsman+ developers, suggesting improvements to enhance usability and streamline the creative workflow.

Technical Artist, Product Team

Scopely - San Francisco, CA September 2022 - June 2024

I focused on Maya character rigging and related tasks, contributing to game development by improving asset realism and supporting production workflows.

  • Improved the realism and immersion of in-game assets by rigging animals in Maya, contributing to the overall player experience.

  • Enhanced the efficiency and quality of asset delivery by collaborating with animators and modelers, ensuring a smooth workflow.

  • Facilitated seamless localization of in-game text across various languages and regions by assisting the Design Team using Unity.

  • Gained an understanding of basic tools in Unity, including prefab design and iCloud implementation, by serving as a Teaching Assistant under the guidance of our manager.

Marketing Artist, UA Creative Team

GSN Games - San Francisco, CA June 2019 - September 2022

I created and optimized ad creatives to boost performance and user acquisition for Tiki Solitaire TriPeaks. My work included developing videos, static assets, and playables to support ongoing marketing campaigns.

  • Achieved 30,000 impressions, 7.8 IPM, and 227 installs within a year by conceptualizing and creating a top-performing 30-second video ad at Adjoe Network.

  • Increased Preview Images CTR from 7.9% to 19.07% and IPM from 37.3 to 93.13% by optimizing ad creative strategies at Adjoe Network.

  • Enhanced ad effectiveness for the Creative Team by designing video, static, and playable ads for Tiki Solitaire TriPeaks, ensuring optimal asset organization and performance.

  • Maintained ad engagement and effectiveness through close collaboration with the Marketing Team, staying informed about current best practices, and implementing them into our ad strategies.

  • Improved ad content aesthetics by exploring Unity to acquire high-quality video game recordings, expanding my skill set, and enhancing ad quality.

Junior Graphic Designer, UA Creative Team

Product Madness (Contract Employee) - San Francisco, CA March 2019 - June 2019

I designed video advertisements to promote Lightning Link Casino and attract new players. My work focused on creating engaging motion graphics and maintaining consistent branding across campaigns.

  • Achieved significant user engagement and increased app downloads through designing engaging video advertisements for Lightning Link Casino, effectively showcasing its features and excitement.

  • Drove substantial user acquisition with high-performing videos that consistently ranked in the top 3 on Facebook, each contributing up to 3,500 new registrations per video.

  • Demonstrated advanced proficiency in Photoshop, Illustrator, and After Effects to create dynamic motion graphic videos that successfully communicated key messaging and enhanced brand visibility.

  • Ensured consistent and impactful branding across all marketing materials by managing an off-site graphic designer, compiling LLC sources, and producing weekly design briefs.

  • Enhanced workflow efficiency by organizing and expanding the in-house library of artwork and resources, facilitating easy access for the creative team and supporting continuous improvement in creative output.

Graphic Designer, Freelance

Moomin Shop Hawaii (Remote Work) - Hayward, CA August 2018 - March 2020

I created Hawaii-themed character designs for Moomin Shop Hawaii, adapting existing assets to fit the brand’s tropical style. My work helped strengthen the shop’s visual identity and connection to the local audience.

  • Created Hawaii-themed character designs by skillfully adapting existing assets, integrating tropical concepts to resonate effectively with the local audience.

  • Utilized Photoshop and Illustrator extensively to craft visually compelling Hawaii-themed graphics, ensuring uniformity and high quality across all designs.

  • Redesigned Moomin characters with Hawaii-themed graphics and patterns, enriching the brand's identity and aligning it more closely with the target market's preferences.

  • Finalized previously created artwork for printing production, meticulously ensuring designs met all printing requirements and maintained their integrity throughout the production process.

Graphic Designer

Skin Solution - Menlo Park, CA July 2017 - June 2018

I managed design and social media efforts to strengthen Skin Solution’s online presence and attract more customers. My work combined visual design, digital marketing, and website updates to promote services and boost engagement.

  • Designed captivating digital flyers to promote salon services and special offers, effectively boosting foot traffic and enhancing client engagement.

  • Built and maintained the company website to offer customers convenient online shopping options, enhancing accessibility and driving sales.

  • Managed social media platforms (Facebook and Instagram) to grow followers and engagement, implementing targeted strategies to amplify brand visibility and foster customer interaction.

  • Produced compelling digital advertisements highlighting upcoming products and popular brands, successfully promoting new arrivals and driving sales.

  • Rebuilt and redesigned the company website using Wix.com, integrating e-commerce functionality to facilitate online sales of skincare products, expanding revenue streams and extending customer reach.

Administrative Assistant & Artist's Assistant

IIC ART Inc. (Art Distribution Company)- Fremont, CA April 2017 - June 2017

I organized artwork inventory, managed client data, and supported website updates to improve workflow and strengthen the company’s online presence. My work helped streamline daily operations and maintain clear communication across the team.

  • Managed artwork inventory and created client spreadsheets for B2C sales, ensuring streamlined tracking and organization of product information to optimize sales processes.

  • Built and optimized the company website for enhanced selling convenience, implementing user-friendly features to elevate the online shopping experience and stimulate sales.

  • Utilized Photoshop proficiency to seamlessly integrate artwork into pre-designed spaces, elevating visual presentation and effectively promoting products.

  • Assisted the CEO and Art Director with weekly tasks, fostering a more efficient workflow and contributing to increased productivity.

  • Developed databases to organize potential client information, enhancing communication efficiency and improving client relationship management.

Assistant Manager & Graphic Designer

Moni Honolulu, Honolulu HI June 2015 - March 2017

I managed daily store operations, organized deliveries, and handled sales while maintaining a clean, efficient workspace. Often working independently during busy evenings, I assisted multiple customers at once and communicated in Japanese to ensure smooth, positive transactions.

  • Assisted international (predominately Japanese) customers with Suntan Snoopy products by speaking in Japanese for the customer’s convenience and to increase sales.

  • Used Photoshop to finalize renderings of Suntan Snoopy designs before publishing.

  • Painted Suntan Snoopy on store walls to increase foot traffic for intrigued customers.

  • Provided valuable assistance in creating new artwork for the latest product release during a one-month contract by designing and adjusting Suntan Snoopy products, resulting in visually appealing designs that resonate with target customers and align with the company's new product offerings.

EDUCATION

Bachelors of Fine Arts, 3D Animation

Academy of Art University, San Francisco, CA     

Studio Experience: CG Rigging

  • Managed and executed rigging for 3D characters in two studio production pipelines as part of a collaborative project class involving students from diverse majors.

  • Provided regular updates to the Producer and animators, ensuring smooth workflows by simplifying character controls and resolving rig issues promptly, particularly during critical deadlines.

  • Rigged two distinct characters: one biped and one cartoony biped, demonstrating versatility in character rigging techniques.

  • Implemented advanced rigging techniques directed by the Producer, including squash and stretch, facial rigs, and FK/IK limbs, to enhance character expressiveness and animation flexibility.

  • Enhanced workflow efficiency using the Expression Editor and Python scripts, optimizing rigging processes and contributing to the overall success of the production pipelines.                                              

ADDITIONAL INFORMATION

Vocational Certificate, Graphic Design

Sessions College, Tempe, AZ        

Completed an online vocational certificate program in graphic design, where I acquired a comprehensive skill set in visual communication, typography, and digital design tools. Through rigorous coursework and practical assignments, I mastered Adobe Creative Suite applications such as Photoshop, Illustrator, and InDesign. With a solid foundation in design principles and a passion for creativity, I was prepared to apply my expertise to real-world design projects.